Five findings, in order of how much they are costing you

Every number in these findings comes from data you already own or from a live check of your own website: your Search Console export for the twelve months to 24 August 2026, your GA4 export for the twelve months to 23 August 2026, and a full crawl of your site on 7 September 2026. Where we have projected anything, we have labelled it as a projection. Where we have used a third party source, we have named it.

Three of your product lines currently return error pages

We crawled all 144 pages that appeared in your Search Console export and checked the live response code of each one. Twenty of them are dead.

These are not obscure pages. Patient Portal, Preadmissions and Home Infusion are the three lines behind your strongest reference stories. The customer testimonial on your own site describing patient complaints falling from four a day to zero, alongside a 25% time saving in the clinical preadmission team, is describing epi-me. The St John of God informed financial consent and payments rollout, covered in the Australian digital health press, sits in the same place. A buyer who reads that coverage, searches for the product and clicks through gets an error page.

You cannot currently prove anything about your marketing

You told us your biggest issue right now is data, and knowing where things actually come from. Your GA4 export says exactly the same thing, in numbers.

What is actually happening

• There is no conversion tracking at all. Your GA4 runs through the ExactMetrics WordPress plugin, which reports pageviews. There is no Google Tag Manager container on the site. No form submission, no demo request and no sales enquiry is being recorded as an event. That is why every key event column in your export reads zero.
• Over half your traffic is unattributed. 5,563 sessions arrive as "direct / none". Some of that is genuinely direct, but most of it is untagged email, PDF links, the podcast, and referrals stripped of their source. Today it is a black box.
• You have four form plugins installed. Elementor Forms on /contact/sales/ and your lead form pages, WS Form on the pricing page, plus Contact Form 7 and WPForms both loading sitewide. Each needs its own tracking. This is the structural reason attribution has never worked.
• Your main contact page has no enquiry form on it, and your homepage has no lead capture at all beyond a search box. /demo/ does not exist, so your demo and free trial calls to action either open a pop up or route to a general sales contact form, which makes them far harder to attribute and easier for a buyer to abandon.

Search is finding you. It is not discovering you.

There is a difference between people who already know the name EpiSoft and people looking for what EpiSoft does. Almost all of your search traffic is the first group.

The demand exists. You are on page three to page seven of it.

These are real searches, with real volume, from your Search Console export. The impressions prove Google already associates you with them. The positions explain the click count.

Nobody reaches page three. A position of 26 means you are visible only to people who scroll past twenty five other vendors, and essentially nobody does.

Your single biggest search asset is a 2017 blog post you have probably forgotten about

Figures from your own Search Console export. The click estimate is a projection, not a guarantee.

This pattern repeats across the site

Fifteen pages each earn more than 2,000 impressions a year while converting under one percent of them. Three of those are the dead pages covered above, and three more are URLs that now redirect correctly. Of the nine that remain, three are your contact, support and customers pages, where a low click through rate is normal and not a fault.

That leaves six genuine product and content pages carrying 80,765 impressions a year between them, of which eviQ alone is 52,581. The others include your cancer scheduling page (10,002 impressions, 41 clicks), your cancer pricing page (7,238 impressions, 24 clicks) and your mental health scheduling page (2,844 impressions, 5 clicks). These are commercial pages, ranking, in front of the right people, and converting almost none of it.

Right now, the best description of your product on the internet is one you did not write

This is the part of the conversation where agencies usually start talking about AI. We want to make a much narrower and more checkable point than that.

The part nobody controls: what gets recommended

You are sceptical that buyers will find you through AI assistants. That scepticism is reasonable, and we are not going to try to talk you out of it with a trend deck. So here is the narrow version of the argument, which holds whether or not AI search ever becomes significant for you.

The established vendors you compete against in these directories carry review counts in the hundreds and in some cases the thousands. That gap is the reason they appear on shortlists assembled by people who have never met either of you.

These directories are where software buyers have always gone to build shortlists, long before AI existed. They are also, as it happens, the sources that AI assistants read most heavily when asked to recommend a vendor. Fixing this helps you in both worlds, which is why it is worth doing regardless of what you believe about the second one.

Four phases, in the order the evidence dictates

Each phase stands on its own and produces something you can check. You can stop after any of them. We have deliberately put the measurement first, so that everything after it is judged on data rather than on our word.

Priced per phase, so you commit to one at a time

All figures in USD, excluding GST. Can be quoted in AUD on request.

Saigon Digital